“We have stopped our previous introductory offer for Xbox Game Pass Ultimate and PC Game Pass and are evaluating different marketing promotions for new members in the future,” Xbox’s head of global communications, Kari Perez, said in a statement to The Verge.Įxactly what these new marketing promotions will end up being remains to be seen, though given how pivotal the service is to Microsoft’s gaming strategy, one would assume that the company will want to introduce new offers in the near future. Going forward, however, that introductory price will no longer be available, and regardless of whether you’re a new subscriber or not, you’ll be required to pay the monthly price of either $9.99 (for Xbox Game Pass and PC Game Pass) or $14.99 (for Xbox Game Pass Ultimate).
Xbox Game Pass, PC Game Pass, and Xbox Game Pass Ultimate – the service’s higher tier which bundles together Xbox and PC Game Pass along with EA Play Live – have long been allowing new subscribers to subscribe for a one-time introductory price of just $1, with subsequent months reverting to the service’s regular pricing model. And while its impressive catalog of games and day one releases will undoubtedly continue to be hugely attractive, its newest pricing changes are unlikely to go down well with potential subscribers. In an effort to bring more people into the Game Pass fold Xbox frequently offered a $1 deal.Pretty much since the day it was introduced, Game Pass has been one of the best and most valuable deals in gaming, and it’s no surprise that Microsoft has made it a central part of its Xbox strategy. Xbox Game Pass Ultimate has been a well-received effort by Microsoft to rope more consumers into the Xbox ecosystem by lowering the barrier to entry, especially when bundled with the ever so budget friendly Xbox Series S. Gaming can be an expensive hobby with the initial costs of purchasing a console or a gaming PC compounded by the need to purchase games and additional subscriptions for access whenever necessary.
Since the inception of Xbox Game Pass Ultimate users have been able to 'trade up' their Xbox Live Gold and PC Game Pass subscriptions to Ultimate at a near 1:1 ratio using a $1 trial month of Game Pass Ultimate.
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